The Loxion Kulca Roots initiative is a Joint Initiative between LK (the brand), JWT-Ad Agency(Marketing & Management), Picture Tree
(Production of TV commercial), SA Fashion Week(Production & management) and the Department of Arts and Culture.
LK Roots is a way of us sticking to what we do and what made us popular in the first place, and that is knitted products made by producers in the loxions/townships. It's our way of going back to our Roots, It's a way of staying grounded.
The purpose of this is to create a link/bond between mainstream sales (Retail Structures) and grass-root/informal producers (rural and under resourced communities). Our goal is to sell hand made items to the rest of the world, starting with knitted and hand made winter garments like Scarves, Hats, Bags and Caps.