The brand Loxion Kulca was a representation of the cultures that these designers were exposed to. Nzimande and Mogale had started out by selling handmade t-shirts and caps from the boot of their car. They then approached Sales House, known today as Jet Stores, part of the Edgars Consolidated Stores (EDCON).
Sales House had started off as a retail clothing store tailored to the interests of migrant labourers. Sales House sold clothes similar to the Brentwoods and Pringles favoured by amapantsula, but at more affordable rates and with extended credit. Edgars was catering to middle class white people at the time…[ READ MORE ]