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Country:
South Africa -
City:
Joburg -
Event:
Pep Launch
Loxion/
lock-shin/location:
is unique to South Africa and the term is used country wide to describe: townships, ghettos, disadvantaged, under-developed areas and in some instances it refers to “home”.
The brand, initially an informal enterprise of hand-made items that was started with only R17,50, has now grown into a corporation that reaches the entire country and neighbouring states, through various license agreements.
Through the success of the brand, the founders have been able to align themselves with various youth and development projects. The projects range from entertainment, art, sport, cultural activities and entrepreneurial initiatives.
The brand was born in Johannesburg and since its entry into the market, it has been the embodiment of popular culture. It draws on its inspiration of authentic African principles of ‘ubuntu’, which govern the nature of our corporate partnerships.
Today Loxion Kulca is one of the leading local authentic brands in Southern Africa.
Always adapting to this ever-evolving industry, Africa’s No.1 people’s brand has now partnered with Dunns, who were instrumental in the initial launch of the brand in the late 90’s, to bring you BACK TO THE STREETS.
Years of Street Wear
Completed Projects
Publications and media
Countries and regions
“THE TRIBUTE” DESIGNED BY OLE LEDIMO (IN MEMORY OF WANDI NZIMANDE)
The Loxion Kulca brand, which initially began as an informal enterprise of hand-made items, has grown into a corporation that reaches the entire country as well as neighbouring states. The brand was born in Johannesburg and since its entry into the market, has been the embodiment of popular culture. It draws its inspiration from authentic African principles of ‘ubuntu’, which govern the nature of their corporate partnerships.
How Loxion Kulca pioneered post-apartheid streetwear
The brand Loxion Kulca was a representation of the cultures that these designers were exposed to. Nzimande and Mogale had started out by selling handmade t-shirts and caps from the boot of their car. They then approached Sales House, known today as Jet Stores, part of the Edgars Consolidated Stores (EDCON).
SA Fashion Week 2022
Mzansi Life & Style by Mishkah Roman-Cassiem Ecological sustainability, women’s empowerment, inter brand collaboration and proudly local production investment are… Read more
Loxion Kulca’s Wandi Nzimande ‘changed the shape of fashion in SA’
Fashion director and Kaya FM DJ Mzwandile “Wandi” Nzimande has died at the age of 44. EWN reports that Nzimande passed away on Wednesday morning at the Olivedale Clinic in Johannesburg after contracting Covid-19. Nzimande is famed for co-founding Loxion Kulca, one of SA’s most sought-after streetwear brands, together with Sechaba Mogale in 1999.